Jo Uthus joins Nordic to align marketing strategy with developer experience, strengthening Nordic’s world-class developer ecosystem to support faster product development
Nordic Semiconductor announced the appointment of Jo Uthus as Executive Vice President of Marketing and Developer Experience. The new role reinforces Nordic’s strategy to scale its developer ecosystem and accelerate growth across broad markets.
Strengthening a developer-first strategy
Nordic Semiconductor has built one of the industry’s strongest developer ecosystems, anchored by a highly engaged global community and its DevZone platform.
Jo Uthus brings more than 25 years of experience, including senior roles at Atmel and Microchip – both known for developer-focused platforms. He joined Nordic on April 1, 2026.
The appointment supports Nordic Semiconductor’s continued evolution from wireless connectivity leadership to a provider of complete wireless solutions, spanning integrated ultra-low-power hardware, software, and cloud services.
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“Developers play a central role in Nordic’s success,” said Vegard Wollan, CEO of Nordic Semiconductor. “Our leadership is built on trust in our hardware, software, and cloud services, combined with a best-in-class developer experience. By uniting marketing and developer experience, we strengthen this advantage further – helping developers bring products to market faster.”
“Nordic has built a unique position of trust with developers worldwide”, says Jo Uthus. “Our focus is to expand that reach, simplify development, and reduce time from prototype to production – enabling customers to build better products, faster.”