“LIVE demonstrations are really what mechanical engineering trade fairs are all about”

The world’s economy is slowly getting back on its feet. Companies are investing money, and people are getting back together—in both private and professional settings. One such commercial setting will be productronica, a trade fair that will be held from November 16—19, 2021, in Munich and is expected to attract about 850 exhibitors. We asked Dr. Reinhard Pfeiffer, the Deputy CEO of Messe München, three questions about trends, exhibition highlights and the reasons that make in-person trade fairs so important.

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