Infineon’s secured NFC tags prevent counterfeiting and enhance brand experience

4 AUGUST 2022

Counterfeit products have a negative impact on brands: not only do they affect revenue, but they also damage brand image with poor user experiences. In industries such as pharmaceuticals and food, counterfeit products can even pose a serious threat to consumer health and safety. Hence, companies are always on the lookout for robust anti-counterfeiting solutions. Also, in today’s competitive world, customers have a variety of brands to choose from, making it essential for companies to leverage technology in order to increase brand awareness and build customer loyalty.

Infineon Technologies AG (FSE: IFX / OTCQX: IFNNY) offers secured NFC tags that meet high security requirements for proving authenticity. The NFC4TCxxx tag includes an open standard security architecture using AES-128 cryptography and is equipped with inherent resistance to physical attacks such as Differential Power Analysis (DPA) and Differential Fault Analysis (DFA). Infineon’s secured NFC tags also offer a wide range of memory options, from 304 bytes to 4 Kbytes. This enables brands to store data and create customized applications to improve their customer engagement.

The tags can be programmed with brand-specific landing pages that provide additional information about the product and also show the customer a list of similar products. They can provide exclusive offers and invite to special events which helps to build a long-term relationship leading to repeat purchases. At the same time, brands can use customer analytics to constantly optimize their products and marketing campaigns. By enabling two-way communication between the consumer and the brand, NFC gives a competitive advantage to various brands.

To further accelerate the deployment of brand protection applications, Infineon has launched the NFC 2Go starter kit for brand protection. The kit demonstrates consumer product authentication enabled by Infineon’s secured NFC tags with an NFC smartphone. The kit includes NFC stickers, iOS and Android mobile apps, backend cloud authentication software, tag personalization tools and a user guide.

Availability

The NFC4TCxx tags and the NFC 2Go starter kit for brand protection can be ordered now. More information is available at  www.infineon.com/NFC-solutions

Infineon Technologies

Leave a Reply

Your email address will not be published. Required fields are marked *

  • We use your personal data ONLY to respond to your comments/requests.
  • To receive responses that are appropriate to your requests, we may transfer your email address and your name to the author of the article.
  • For more information on our Privacy Policy and Personal Data Processing, please visit the page: Privacy Policy (GDPR) & Cookies.
  • If you have any questions or concerns regarding the way we process your personal data, you can contact our Data Protection Officer at: gdpr@esp2000.ro
  • Subscribe to our magazine newsletter