New back-order management service is the latest Farnell initiative to enhance the customer purchase experience

19 NOVEMBER 2009

Farnell, the leading distributor of electronic components, has introduced an advanced new back-order management service to provide its customers with information regarding the status of their back-ordered product up to one minute. The announcement is the latest in a series of initiatives aimed at ensuring that Farnell maintains its reputation for industry-leading customer service. The new service utilises the most modern eCommerce technology to help make the selection and sourcing of product as simple and efficient as possible for the company’s Electronic Design Engineering (EDE) customer base.
Whilst Farnell endeavours to ensure that customers orders are delivered next day for just 5 Euro charge, on occasions, exceptionally high in demand products may have longer lead times and as a result are placed on back-order. Under the newly introduced system, customers will now know the exact status of their delivery, the due date and all other despatch information. Prompt and automatic emails will provide notification of any changes in estimated delivery dates, with additional email notification given when the product leaves the warehouse along with the tracking number. Customers will also have the option to receive their order in stages or as one shipment.

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