Farnell continues to set the standard for online transactions with new website functionality

19 NOVEMBER 2009

Farnell, the leading electronic components distributor, has continued the process of evolving and enhancing its industry- leading website with the introduction of several new initiatives and processes to speed and ease the selection and ordering of products.
eQuotes has been introduced to allow web account customers to request quotes directly via the Farnell website. An online request receives a prompt email reply with a link, that when clicked, confirms all the details of the quotation. Customers can then add to or amend the quote before placing an order online. Registration for a web account can be completed quickly and easily online.
A new ‘customers also bought’ function has also been launched. This usefully provides web account customers with suggested items related to their current selections, that they may wish to purchase. Another new feature is the introduction of ‘manufacturer’s store fronts’ which allows customers to quickly and easily navigate by preferred brand / supplier. Manufacturer’s names can be accessed via a search tab on the Farnell homepage clicking on these takes the user to the store front for that manufacturer which has a banner and links them through to a listing of relevant product categories for that manufacturer. ‘Add to basket’ is also a recent, major, web enhancement. This allows customers to add items to their shopping basket without deviating from the current page. The enhancement allows customers to maintain focus on their purchases and eradicates the need to begin re-searching product pages.

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